Keyword research is an important aspect of both SEO practices and PPC (pay-per-click) marketing campaigns. If you are not using the right and best performing (short-tail & long-tail) keywords you wouldn’t be able to present your business, products, or services in front of the right audience. A lot of keyword research tools are available on the internet that can be used by webmasters, small business owners, and marketers to find the right keywords for their marketing campaigns. The process of finding the right key phrases is not just about finding keywords, but it is about questions and phrases your target audience is using to find the appropriate solutions to their problems and to find products or services they need in day-to-day life.
Top 5 Free Keyword Research Tools
In this blog post, I have listed some of the best keyword research tools that gives you the perfect keywords ideas to help you boost SEO and PPC marketing efforts.
1- Google Keyword Planner
If you are looking to find top keywords for your next SEO project or PPC campaign and short on the budget as well, then Google Keyword Planner is the superb option for you. You just need to create a Google AdWords account to get a bunch of keyword ideas you can work on. Once, done you can access this awesome keyword tool to get insights such as average monthly searches, keyword competition level (low, high, medium), cost per click (CPC), and much more. It also provides you with more suggestions, synonyms, and variations that might be useful in choosing the right keywords.
Ubersuggest is one of the best free keyword research tools. It provides you with unlimited keyword ideas and suggestions for your original keywords. It is a tool created by Neil Patel, a well-known digital marketer. It shows details about keywords like monthly search volume, keyword difficulty, and CPC rate, etc. The best thing about this keyword tool is that it suggests many relevant keywords and phrases along with sites in top search results. In this way, you can have better insights into how they have attempted those keywords to rank higher in search engines. You can use Ubersuggest for both keyword bidding and SEO purpose.
3- Google Trends
Google Trends is another best place to find the popularity of keywords and valuable data based on regional variations. It helps webmasters and digital marketers to evaluate seasonality and trends for a variety of keywords along with changes in search volume over a particular period of time. It shows that what matters to Google users at that time so they can optimize their marketing efforts accordingly. Google trends also show a set of keywords and queries that relevant to a focus keyword that can be used in different marketing methods like SEO and content marketing to drive more organic traffic.
When you are short on both keyword ideas and marketing budget, you should go for AnswerThePublic to discover the right keywords and phrases you might have forgotten. Just type a focus or root keyword in the given search bar and it will show visualizations of questions and phrases asked by internet users around that keyword. In this way, you can get more information around a root keyword so you can utilize it in your SEO and other marketing efforts to drive as much traffic as possible.
5- Keywords Everywhere
Keyword Everywhere is a Google Chrome extension that can easily be integrated into your browser. Once added successfully, it will show monthly search volume and keyword difficulty for each search conducted and more keyword suggestions related to the focus keyword. You can also spend money on its paid subscriptions to dig deeper for better keyword suggestions and ideas for your search engine optimization and PPC campaigns.