An estimated 3.6 billion people were on social media sites globally and the numbers are projected to increase to almost 4.41 billion by 2025, according to statistics shown by Statista. After seeing these huge figures if you are not taking advantage of social media, then you are missing out on the most effective and inexpensive way to reach your target audience worldwide. But most people are still not aware of how actually social media can make a business grow and flourish.
There are numerous ways that a small business can benefit from social media marketing. In this article, here are some proven benefits of social media for small businesses that can help you reach a wider target audience even without breaking the bank.
Benefits of Social Media Marketing Every Business Should Know
As most of the startups and small businesses are low on marketing budget when it comes to create buzz around their products, social media marketing could be a cost-effective and result-driven way not only to market your business but to build a strong brand too.
1- Increases Traffic on your Website
The ability to drive more traffic to your business website is one of the amazing benefits of social media for business. It provides you an opportunity to direct traffic from social media profiles to a particular landing page, business website, or online store, etc. Social media sites like Facebook, Twitter, and LinkedIn allow you to add your website link in the profile and share links to your blog post or specific landing pages. However, you should be providing high quality, informative, and engaging content on your social media profiles to grow your website’s traffic.
2- Increase Brand Awareness
Brand awareness is crucial to every business when it comes to stand out among competitors. Increased brand awareness is one of the major ways social media benefits your business to make it grow. Properly optimized social media profiles with business branding make your brand memorable so they can choose your company when it comes to make purchases. As today’s customers are smarter than ever before and they browse social media sites to learn more about their favorite brands, availability and accessibility on social media can benefit your business incredibly.
Thus, you should be sharing valuable and interesting content on your social media profiles consistently to keep your customers engaged with your brand and make it memorable. Regular content posting on social media increases brand exposure and help your customers learn more about you so they can choose among your competitors.
3- Engage with your Audience
Increased audience engagement is one of the great perks of social media. Engaging your target audience and customers via social media benefits your business by building brand loyalty, that ends up in more conversions and boosted the bottom line. Social media marketing is an excellent way to make your audience stick around your brand or business. That’s why you should post quality content that is tailored to their interests and needs. When your audience is interested in reading your content on social media, they are more likely to visit your business website to learn more about it and do business with you.
4- Excellent Customer Services
Greater customer experience is one of the positive ways social media can make your business grow effectively. As customer service is an important aspect of any successful business, social media can help you listen to your customers in real-time and resolve their queries as soon as possible. When you are able to address their issues immediately, they are more likely to trust your brand and remain loyal to it. That’s why, as a small business you should invest in social media marketing not only to promote your products but to address customers’ issues quickly and in the best possible manner.
5- Social Media Signals Will Boost your Online Reputation
Search engines like Google don’t take likes and comments as a ranking factor when it comes to rank a website for specific keywords. But when you develop and implement greater social media campaigns, you are able to drive more traffic and boost brand awareness that search engines take into consideration to increase your visibility in search engine result pages. As a result, you can amazingly boost your search engine optimization efforts. Moreover, when you are sharing valuable content, your followers are likely to link to your content on their blogs and websites that increase the authority of your website.